The competition between Omega and Rolex has always been seen as a drama in the watch world. However, despite the fact that Omega is half a century older than Rolex, and has strong technical capabilities and innovation, it seems that it has never been able to beat Rolex.

Omega has always regarded Rolex as its main competitor and has tried to challenge its position on many occasions. However, Rolex's attitude toward Omega does not seem serious or even indifferent. Let's see how they hate each other and kill each other

Omega used to beat Rolex by a few blocks

The earliest Omega can be traced back to 1848, Rolex was born nearly half a century late. However, the development and achievements of these two brands over the past few centuries have been full of drama and revelation.

In its early years, Omega was undoubtedly a leading brand. In 1889, Omega has become the largest manufacturer of finished watches in Switzerland, whether it is production, research and development capacity or quality, it has been ahead of Rolex for a long time. In the early observatory watch competition of nearly 100 years, Omega and Rolex participated in the competition at the same time, and Europe was better than Labor every time. The quality of Omega's movement has been in the leading position in the industry until the advent of the quartz revolution.

Rolex strikes back in the quartz crisis

The quartz revolution was a huge shock to the watch world. During this period, although Omega was not nominally downgraded, the quality of the movement was reduced. Due to excessive debt pressure and internal chaos, Omega missed a lot of opportunities.

On the contrary, due to its small size and relatively small financial pressure, Rolex was able to play steady, successfully completed the movement upgrade, and opened direct service centers around the world to provide high-quality after-sales service at a loss-making price. This strategy allowed Rolex to counter the quartz crisis.

Rolex's hunger marketing really widens the gap between the two

In the 1980s and 1990s, the popularity of Hong Kong films made Rolex the first choice in people's hearts. Rolex has a very high brand awareness, and China's watch market basically accounts for more than half of the world's watch sales.

Rolex's hunger marketing strategy has made it a great success in the market, while Omega is unable to achieve this tight effect because of the sufficient supply of products. Although Omega's product line is rich, including Speedmaster, Seahorse series, butterfly fly series, etc., Rolex's timing code is only a series of Daytona, but it is highly sought after because of its scarcity and high value.

The market has affected consumers' judgment of Rolex

For consumers, the primary market can not buy Rolex popular watches, you can only turn to the secondary market. With the rise of the market, the price of the primary market has also risen, coupled with the use of some presidential propaganda, consumers have a high evaluation of the value of the Rolex brand, and the purchase desire has also increased. In contrast, Omega's products are in sufficient supply and relatively easy to buy, so the price of Omega in the secondary market will not be as high as Rolex.

In general, the competitive relationship between Omega and Rolex can be said to be a legend in the watch industry. Both brands have had their respective glories and dilemmas in different historical periods, but in the end both have won the love and respect of consumers with their unique style and traditions.

Whether it is the scientific and technological innovation of Omega or the steady operation of Rolex, they have brought profound impact on the watch industry. In today's view, the competition between the two brands is still continuing, and consumers are looking forward to more wonderful performances from them in the future!