The world's leading Italian boutique brand GUCCI has announced a strategic partnership with JD.com, and the official flagship store of GUCCI JD.com has also opened for operation. As the third official brand under Kaiyun Group to settle on JD.com after BOTTEGA VENETA and QEELIN, and also the largest luxury brand under Kaiyun Group, GUCCI's official partnership with JD.com is another milestone cooperation in the luxury goods field, further enriching JD's top luxury brand matrix.
So far, more than 90% of global luxury brands, including LOUIS VUITTON, GUCCI, TIFFANY, BOTTEGA VENETA, have settled on JD.com and achieved synchronous updates. In addition, many luxury brands, including Valentino Beauty, DIOR Beauty, PRADA Beauty, DE BEERS de Beers, etc., have settled in during the Jingdong Qixi Festival in 2023. At the same time, 100% luxury brand holiday limited edition products will also be launched globally on JD.com. Up to now, JD.com has become one of the companies with the largest number of luxury brands in the world. Many overseas luxury brands have taken turns to settle in, marking JD.com as the first channel for overseas luxury brands to enter China.
GUCCI JD Exclusive Online Enriches Qixi Reception Options
Based on this strategic cooperation with JD.com, GUCCI will present its diverse fashion aesthetics and century old legendary craftsmanship to consumers through a more convenient and user-friendly digital shopping experience. Open the JD app and search for "GUCCI" or "Gucci". Consumers can enter the official flagship store of GUCCI and browse men's and women's boutiques including clothing, handbags, travel, shoes, jewelry, watches, accessories, etc.
According to Jingdong luxury product sales data, during the reception season, female users' consumption grew faster, while young users accounted for a higher proportion. The demand for reception nodes such as 214, 520 and Qixi Valentine's Day exploded strongly. This GUCCI settlement coincides with the reception season of JD Qixi, bringing a special series of 2023 Qixi Valentine's Day, and launching JD exclusive funds. At the same time, you can also customize online exclusive love greeting cards to convey unique romantic feelings. In addition, the store also brings new styles such as the interlocking double G mini heart-shaped shoulder backpack, as well as many classic styles. There are also limited edition eternal flower boxes exclusive to JD.com, as well as some products that are interest free for 24 periods, providing consumers with a wide range of gift options for couples.
90% of global luxury brands have settled in JD's personalized cooperation model to create a new user experience
In addition to reaching a deep cooperation with Kaiyun Group, JD.com, as the only online official cooperation of LOUIS VUITTON in the world, is also the first enterprise to fully cooperate with ten top fashion brands under LVMH Group, including LOUIS VUITTON Louis Vuitton, DIOR Dior, TIFFANY Tiffany, etc. JD.com has a mature digital solution to meet the fully personalized cooperation and development needs of different luxury brands, And constantly strive to seek new breakthroughs.
