"I feel like everyone is practicing every day, the level is very high. It was the first time I played outside and I felt very good."
Talking about the feeling, Zhang Yining first praised the technical level of the ball friends, "I think this advocacy is particularly good, because can put down the mobile phone out of the house, and more friends interact with each other, itself is a very good thing, but also hope that everyone participate more."
According to the organizers, the 2024 Shanghai "National Ball Three Goals" series competition will run from May to November, covering 16 districts and 215 streets and towns in Shanghai, and it is expected that more than 1,000 table tennis tables and more than 100,000 people will participate.
The event has set up three groups: youth group, youth group and middle age group, aiming to create an international table tennis event with "three generations under one house" and exchanges between China and foreign countries.
It is understood that in the follow-up activities of the current civic Games, there will be many championship-level players present to help guide the public to participate in fitness activities more scientifically in different capacities.
The organizers also plan to use the "national ball three" venue to organize community sports and other small activities to guide the community to actively participate in sports.At the same time, according to local conditions to create a "hundred towns, thousands of people" characteristic national ball IP event.
Sports platform, integrated development
In March this year, the General Office of the State General Administration of Sport, the General Office of the Ministry of Commerce, and the General Office of the Ministry of Culture and Tourism issued a notice on carrying out the activities of "sports events into scenic spots,
neighborhoods, and business districts" to give full play to the comprehensive benefits of sports events, further promote the in-depth integration of sports with business and cultural tourism, and fully release the consumption potential.
On the opening day, the "2024 China Coordinates · Shanghai Urban Orientation Outdoor Challenge" officially kicked off. The slogan of this year's event is "Follow the event to travel", which aims to lead athletes to punch the famous tourist attractions in Shanghai, and lead everyone to visit the Shanghai beach in a city-oriented way.
About 12,000 participants participated in this competition, set up a main stadium in Shanghai Stadium, Jing 'an, Putuo, Yangpu, Lingang 4 sub-venues, divided into 24 theme routes with different characteristics, nearly 150 points.
The theme of the route includes multiple industry elements such as one river, sports and leisure, food and beverage, cultural reading, red mark, national tide animation, Shanghai time-honored brand, lane culture, and business circle economy. According to the organizers, the event will contribute 85,000 passengers to the city.
In fact, not only the Shanghai "National ball three" series competition and Shanghai city orientation outdoor Challenge practice the concept of "into the scenic area, into the block, into the business circle", during this year's May Day, Pickleball, jiu-jitsu and boxing and other civic sports projects, have moved the competition into the lively business circle.
The effect is also quite obvious, according to statistics, only the 2024 Shanghai Boxing Amateur Open will attract tens of thousands of live viewers, online viewing up to 720,000 people,
and the Shanghai urban orientation outdoor Challenge is to attract 36 shopping malls to participate.The competition leads sports consumption Keep to actively expand the supply system of sports products
A number of world competitions including the Paris Olympic Games, the European Cup, the America's Cup, and the four Grand Slams of tennis came one after another, providing positive and favorable market conditions for the development of the sports industry.
Beijing, Shanghai, Chengdu, Xi 'an, Hangzhou, Macau, Hong Kong and other cities will also usher in individual international competitions. Led by a series of competitions, the sports industry is expected to further explode growth potential.
Industry data show that user enthusiasm for sports consumption is continuing to recover. Outdoor equipment, including gloves, protective gear and other products, home fitness products, including dumbbells, kettlebells and other products,
as well as sports apparel, including yoga clothes, sports underwear, etc., have increased to varying degrees, and the scale of sports consumer goods continues to improve.
In the past two years, outdoor sports have become a popular way of life, and a large number of sports such as hiking, skiing and cycling have been hot, which has promoted the vigorous development of the market.
The supply system of outdoor sports products fully covered by mountain, water, land and air has not only driven the increasing number of outdoor sports participants, but also continued to promote the scale of sports service industry.
Public data show that in 2024 Q1, Taobao outdoor watch sales growth rate of 11%, the growth rate is higher than smart watches, which brings obvious growth room for industry players. At the same time, sales of outdoor equipment and yoga clothing, including protective gear, gloves and other products, have increased to varying degrees.
