Not only wonderful exhibitions, but also rich experiences. During the event, with the help of the digital integration platform of Nanjing Road Pedestrian Street and the innovative use of AI mapping technology,
the organizers created an online AR immersive "butterfly" game. By scanning the code or searching the "Nanjing Road Pedestrian Street" wechat mini program, participants can participate in catching butterflies to get coupons from various merchants in the business circle, and collect 6 butterflies and participate in the offline lottery.
The activity received positive response from seven mainstream shopping malls in the block, such as Shanghai Shimao Square, New World City, Shanghai New World Daimaru Department Store, First Department Store business Center, Shanghai Joy Plaza,
Hongyi International Plaza, the Central Bund, and nearly 20 well-known brands and time-honored brands, such as Anta, Qiodan, Bosideng, Sephora, Taikang Food, Shaowansheng, Zheneldest House, Daoxiang Village, and Sanyang South Store . Block linkage jointly provides consumers with a wealth of discounts and full reduction activities,
and nearly 50,000 coupons are issued online and offline, with an overall profit margin of more than 10 million, which greatly stimulates the shopping enthusiasm of citizens and tourists, and realizes the drainage of shopping malls and merchants in the block.
At the same time, the event also dug into the cultural connotation of the two cities, and showed the unique charm and profound heritage of the culture and business of the two cities through cooperation with the time-honored brands of Macao and Shanghai.
In addition, the organizers also teamed up with public welfare organizations in Macau and Shanghai to launch donation activities for nursing homes and orphanages, and also spoke out for caring for stray animals, passing on positive social energy.
It is worth mentioning that, as a new Macao local IP, "whatelephant" played an important role in this event. Its creative inspiration comes from the true story of "Yunnan Asian Elephant moving north", which means the true portrayal of Macao's century-old experience.
We hope to maintain our passion for exploring Macao, China and the world, make friends with more diverse people, and show more people the stories of history, culture and national inheritance and artistic innovation.
Nanjing Road Pedestrian Street Investment and Development Co., Ltd. said that the joint activities of the two cities not only enriched the cultural life of citizens and tourists, but also further promoted the cultural exchanges and cooperation between the two cities.
Through the deep integration of science and technology and art, it shows the modern charm and infinite possibilities of physical commerce, and enables Shanghai's "May 5 Shopping Festival" to add a new commercial "atmosphere".Jd released its Q1 financial report in 2024, and JD Cloud technology helped upgrade user experience and business growth
Jingdong Group released its Q1 financial report in 2024, with revenue and net profit exceeding market expectations, and the number of quarterly active users has maintained double-digit growth year-on-year for two consecutive quarters.
Better user experience comes from the continuous optimization of cost and efficiency of a solid supply chain infrastructure, as well as continuous investment in technology. Since JD Group's comprehensive transformation to technology in 2017,
the JD system has so far invested nearly 130 billion yuan in technology research and development. As the technical cornerstone of Jingdong, over the past year, Jingdong Cloud has continued to promote technology cost reduction, and technology has helped Jingdong further optimize costs, efficiency and experience, and brands, merchants and Jingdong have achieved more benign growth through the improvement of user experience.
As the industry's first entrepreneur digital person live broadcast form, "mining and marketing Dongge AI digital person" dropped into the Jingdong Mining and marketing live broadcast room in April, with more than 20 million views within one hour, which has also become a milestone for digital people to create value in live broadcast applications.
As Jingdong Cloud full-stack self-developed technology products, Jingdong Cloud talk digital people from technology exploration to large-scale landing, from the internal scene to the external industry,
focusing on the e-commerce with goods scene, fully settled in Jingdong purchasing and marketing broadcast room, has served more than 4,000 brand owners, helping leisure conversion increase by more than 30%.In order to reduce the application threshold for small and medium-sized businesses to try out digital human live broadcast, Jingdong Cloud will make the large model small, and businesses can use the cloud to start broadcasting with one click,
further reducing the broadcasting cost by 30%, truly achieving the seamless switch between human anchors and digital human anchors, and meeting the diversified marketing, service and operation needs of brand owners.
Jingdong merchants with the deep integration of AI technology "Jingmai" platform, can achieve more than 30 operation scenarios such as product release, store decoration, intelligent customer service more simple and efficient,
the fastest 30 seconds to complete the goods on the shelf. In addition, with the "Beijing Dian Dian" AIGC content generation platform application, an ordinary business can efficiently complete the graphic content material generation required for store operation, and has helped more than 70,000 businesses to reduce the cost of store content production.
In terms of reducing the user's cloud and cloud threshold, on March 28 this year, Jingdong Cloud officially released the "Spring breeze plan" and set up the "1 billion price comparison gold", promising to compare prices for a long time and pay for buying expensive.
