The BWF 2023 Tour Finals ended in Hangzhou, Zhejiang province, on Dec 17, with China performing well to reach four finals and finish with two gold and three silver MEDALS. Zheng Siwei and Huang Yaqiong beat their teammates Feng Yanzhe and Huang Dongping to win the mixed doubles title, and the Chinese team swept the mixed doubles title and second place. Women's doubles pair Chen Chenchen, Jia Yifan beat the South Korean group to win the championship, four finals champion became the first person in history. Men's doubles junior Liang Weikeng, Wang Chang regret to lose the new World Championship champion South Korean pair Seo Seung-jae, Kang Minhyeok won the runner-up. Shi Yuqi of Guoyu won the silver medal in the men's singles and the women's singles was won by Dai Ziying of Chinese Taipei.
Trust and respect. Lai MAO has always been the same origin with Moutai's craftsmanship sauce art, interpreting the true quality of sauce wine. While the ingenuity empowers the development of the brand, it actively implements the national strategic call for "sports power" and "healthy China". During the 2023 Sudirman Cup, Lai MAO and the BWF once again signed an agreement to advance the cooperation between the two sides until 2025, adhering to the originality and cleverly integrating the national brand with sports events. Together with Guizhou Charity Federation, we established the "Laimao Aiyu Growth" Children's Badminton Development public welfare Fund to help popularize and promote badminton among young people.
Youku Sports, as the event broadcast platform that signed a five-year new media cooperation with BWF, continued to root in the small ball track, and reached a cooperation with the China Badminton Association, and will sponsor a total of 3.6 million US dollars for four consecutive years to help the development of Chinese badminton.
During the event, Youku Sports launched a new sports marketing brand CHINA GO together with Laimao for the first time, aiming to fully ignite the sports enthusiasm of fans through the event support, and on the basis of the sports marketing model of "event X mind X ecology", once again explore the diversified and refined sports marketing development model to enrich the brand marketing concept. Explore the way of "breaking the circle" of sports commercialization.
