As a well-known national brand, its subsidiary brand, Hui Li 1927, has been committed to creating classic, fashionable, light sports series of shoes and clothing products in the past two years, from jogging to badminton, covering a variety of light sports scenes to meet the diverse needs of young consumers. These new products not only maintain innovation in design, but also pursue excellence in performance. Not only limited to the field of sports, Hui Li 1927 is also brave innovation on the fashion road, stride forward.

Brand concept: Convey a youthful and energetic attitude

From frequently appearing in the street collocation of fashionistas to becoming the necessary wear of various hipster ICONS, the creative design of Hui Li 1927 has gradually entered the social circle of young consumers, and is also more and more poking in the "heart bar" of fashion hipsters. As a Hui Li sub-brand, Hui Li 1927 not only continues the "accompany" attribute of the Hui Li brand, but also its single product is more dynamic, more frequent with contemporary young people, deducing the pioneering spirit of courage and forward.

Many single products of Jili 1927, such as classic canvas shoes, retro sports shoes and other styles, has become a necessity for many girls' shoes, for young people, good-looking and good match is YYDS! On the basis of the century-old classic of Hui Li, Hui Li 1927 is determined to innovate, the classic and play into the trend, this magnificent wealth finally to our national tide!

Creative design: Bold experimentation with innovation and color

Try a variety of novel colors and design elements to make the dress unique. Jai Ai 1927 applies this principle to a number of designs, such as in this year's Jai Ai 1927 conference &2024SS series show, they introduced a new Jai ai 1927 pattern elements: Created by The combination of "Ring In The New" and the number "97", with both bold color collocation and unique design style, how can a piece with such design elements not become the brightest focus? get full of surprise and freshness in an instant!

There are many unique designs in this wave of new products, filled with fashion properties of color contrast, double-sided sports jackets, etc., each piece is a trend classic + pioneer innovative design, really long in my heart! Rather than capture the pulse of fashion trends, it is more to say that they created a new fashion national trend!

Offline experience: DIY clothing production full of personality

Guess what! Hui Li 1927 offline store can also DIY clothing! In Huili 1927 Hongkou Store and Pudong Airport Store, we are equipped with relevant equipment. We can choose fabrics, patterns and cutting methods according to our own preferences, and then do DIY design to create a unique piece of clothing that belongs to us. It is so cool!

This interactive design of the store makes people feel warm and fun, as if it is not only a shopping, but also a process of creation with Hui Li 1927! Everyone is free to use their imagination, full of confidence to show their style, really recommend you to go to the clock experience! It's OK to design clothes for yourself, or as a gift for your partner or a friend. Fresh and full of thought!

Gari 1927 is not only an extension of a sports brand, but also a new definition of the fashion industry. With its unique classic, pioneer and trend core, Hui Li 1927 provides contemporary urban youth with fashion and sports wear options. Let's join in this trans-generational trend and freeze your trendy new outfit with Jai Alai 1927