Zhang Nan frankly, this year, with the cultural advantages of bright brand and reputation accumulation, strive to consolidate the brand positioning of "national ice cream", the fist product "ice brick" IP,

extend the taste, extend the IP content, so that consumers more specific experience the national brand spirit and national tide culture confidence; In terms of channels, combined with market upgrading and consumption segmentation,

grasp the new hot spots of consumption such as cultural travel, enrich sales scenes, actively expand new retail and instant consumption channels, and expand the market with online and offline multi-point layout, leading the new trend of bright cold drinks "national tide".

Unlock "stem cell exosomes" black tech

In Shanghai, Oriental Beauty Valley is not only a gathering place for cosmetics, but also a cradle of biomedical innovation. The media group came to ANEXT (Shanghai) Biotechnology Co., Ltd. to take a look at the "black technology" behind it - stem cell exosomes.

Into the laboratory of Anling biology, a breath of modern and future interwoven into the face. It is understood that since three scientists won the Nobel Prize in Physiology or Medicine for exosome research in 2013, exosomes have become a hot topic in the global biomedical field.

As a leader in this field, Anling biology has achieved remarkable results. Ma Zhiqiang, assistant CEO of Anling Biology, introduced that stem cell exosomes have shown strong repair, regeneration and protection capabilities in many fields such as skin repair,

anti-aging, cardiovascular, tissue repair, musculoskeletal system, liver and kidney injury, "Stem cell exosomes, like the application of silicon wafers in the semiconductor industry, is an important basic raw material for the future biomedical industry."

On this year's China Brand Day, Anling Biological will exhibit its self-developed anti-aging brand ANEXT REJOY. This brand will put innovative technology into the field of skin care and anti-aging,

and is committed to creating a "family light medical beauty" series of product pipelines to improve product safety and effect. Ma Zhiqiang said that this is an important attempt for safe age organisms in the application of stem cell exosomes, and it is also an accurate grasp of future market trends.

When it comes to the future, Ma Zhiqiang is confident. He revealed that Anling Biology will continue to deepen the research and application in the field of stem cell exosomes,

through cooperation with universities and scientific research institutions, build an innovation ecology that integrates production, learning and research, and accelerate the transformation and application of scientific research results.

Help Chinese brands shine on the international stage

The media group visited Centrino Fashion (Shanghai) Technology Co., LTD., located at 300 Huaihai Middle Road, Shanghai, an innovative enterprise that connects domestic and foreign brands with fashion.

Centrino Fashion is not only committed to promoting its own brand "going out", but also has become an important platform to help other Chinese brands on the international stage.

Walking into Centrino's stylish office area, the modern decoration style and creative artwork make people shine. Since its establishment in 2008 as a fashion and lifestyle brand management company,

Centrino Fashion has been looking for partners around the world with a unique perspective and forward-looking strategic vision to jointly create groundbreaking products and cultural projects.

Fang Tao, founder of Centrino Fashion, said that its stock exchange platform has established cooperation with more than 200 top designers and artists around the world.

The "Revitalized Time-honored Brand Office" jointly established by the Shanghai Stock Exchange and the Shanghai Chinese Time-honored Enterprise Association has successfully contributed to the joint series of "Rakuachi x White Rabbit" and "Taiping Bird x Shanghai Phoenix" and "Hero Pen x Anta", injecting new vitality and market competitiveness for time-honored brands in Shanghai and even China.

Centrino Fashion has cooperated with more than 60 brands to complete more than 150 projects, many of which are eye-catching "out of the circle" works. Among them, the limited cooperation with Tsingtao Beer in the Year of the Tiger is a successful case,

the designer cleverly integrated the pattern of mountain tiger and mountain tiger into the Chinese character design of "Qingdao", which not only shows the charm of traditional culture, but also gives the product a unique sense of fashion.

Lao Gan Ma, Tsingtao Beer, Big White Rabbit and other Chinese time-honored brands also go overseas with a younger and fashionable image through the stage of China Day, and gain the favor of young consumers.