This is the third time that China International Children's Fashion Week has been held in Yishang Town.

This year, under the impact of the epidemic, Linping's traditional pillar industry, clothing fashion industry, has faced huge challenges at both ends of supply and demand. Linping New Town takes Yishang town as its main position,

guiding small town enterprises to actively respond to and actively seek change, while strengthening chain reinforcement, recruiting large and strong, recruiting large and excellent. Gathered the headquarters of fashion brands such as Evilly,

INXX, chuu, Segment, ABC Camping, and the regional headquarters of brands such as Demasi and Xstep, and successfully introduced the Daxi homemade headquarters led by the head Internet celebrity Zhao Daxi,

the digital platform of the whole industry chain of Dishan clothing industry, etc. To create new models such as "designer + network red", "brand + red" and "supply chain + live broadcast", more than 1,000 fashion enterprises have settled around, with obvious industrial characteristics and prominent cluster benefits.

Linping Yishang Town plans the annual activity matrix in advance, and enables fashion enterprises through various industrial activities such as "Yishuji" joint ordering meeting, NAG fashion brand ordering meeting,

fashion showroom, etc., to accurately match supply and demand and promote the sustainable development of the industry. Yishang Town has also written a "new chapter" in the digital empowered fashion industry,

marking the international first-class, strengthening the characteristic industry, creating a good ecology, creating a new highland of digital fashion, and radiating the structural adjustment and transformation and upgrading of the fashion industry.

Bring together market-leading children's fashion brands, gather innovative and cutting-edge design talents, integrate the ecological resources of the children's industry supply chain, and enhance the global fashion discourse power of children's brands.

The fifth CCFW China International Children's Fashion Week will strive to build an important business promotion platform for Chinese children's wear (children's products), and put forward the concept of industrial meta-universe.

The birth of new models and new formats of digital integration, promote the development of digital, technological and fashionable children's fashion industry, and inject new potential energy into the high-quality development of China's children's clothing industry.

otherwise the newspaper will pursue the legal responsibility of the infringer through judicial channels.Consumption is a long slope and thick snow track, brand development is not overnight, and once it stands,

it will not die easily. We can see that after a round of rapid growth pains, some new brand companies have loyal users, and then obtained considerable scale and even profits, entering a new stage of stable growth. Most of them were born after 2014, taking advantage of the investment hot wind that blew up in 2019, and winning in the fierce competition.

Based on this, 36kR future consumption decided to select 36 new consumer brand companies, with interviews, case studies and other ways, continue to track their development, and gathered in the "thick snow company 36" column.

Fast fashion had a fantastic start in China. People see that in 2006, the Spanish brand ZARA officially entered China, but ignored the corner of Guangdong, that year also gave birth to its future strong rivals.

Before 2017, ZARA, H&M, GAP and other international fast fashion brands have spent a golden decade, they occupy gold shops in major shopping malls in first - and second-tier cities with an area of thousands of square meters,

playing an important role in "passenger flow motivation". Now in China, they are not only replaced by Lululemon offline, but also appear slow in the face of emerging e-commerce channels.

There are many corner overtaking players in the domestic brand. On June 18 last year, on the Tmall women's sales list, the champion was no longer Uniqlo, which had long ruled the list,

but the local fast fashion brand URBAN REVIVO (hereinafter referred to as UR), which had ranked second the year before, and ZARA was always ranked behind UR, falling out of the top ten all the way.

UR burst into the public eye almost overnight. In fact, it has been quietly growing offline for more than ten years, and has quietly completed five rounds of financing, and the annual sales scale has exceeded 6 billion yuan.

In this "fast war", UR showed its "slow" side. Known as the "Chinese apprentice of ZARA", UR has taken the approach of "holding high and hitting high" since its birth, opening "luxury stores",

but before joining in 2015, the number of UR stores was not much, and founder Li Mingguang (Leo) chose to spend the financing on the construction of buyers and designer teams, supply chain construction, and digital systems. This lengthens its timetable for profitability.