The new Chanel Haute Artisan Workshop


It is said that many celebrities and models have embarked on a romantic journey from here.

Feathers, embroidery, gold and silver jewelry, like a fairy tale, an elegant woman from the new Chanel Haute Artisan workshop le19M, boarded Chanel's dreamlike journey, through the Haute artisan exquisite workmanship of the fantasy wonderland. This elegant lady is Zhou Xun.

Actress and Chanel brand Ambassador Zhou Xun explores the le19M building at the Center of the Haute Artisans in Paris, entering the world of Haute artisans and witnessing the birth of an extraordinary collection on a journey filled with exquisite craftsmanship.

The animated film "Dreamers" was created by REMEMBERS.

Chanel invited REMEMBERS Studio to create an animation based on Zhou Xun. In addition, three other women embarked on this extraordinary journey, with models Pan Haowen, Mariam de Vinzelle and Akon Changkou wearing the collection and accompanying the camellia flowers to Florence.

On June 7, 2022, the Chanel 2021-22 Haute Artisan Collection was presented again in Florence.

This is the animation that Chanel invited REMEMBERS Studio to create for the trip to Florence, to pay tribute to the creative dialogue between Chanel and the haute Artisans and to celebrate the exquisite craftsmanship of the artisans. It also reveals the new Chanel Haute Artisan Workshop, le19M, a unique building where dreams can live.

Following the camellia, we also go to see what is special about Chanel 2021-22 Superior Workshop?

First, let's enjoy the advertising video of this series and feel the contemporary romance recreated by the high-end workshop. The blockbuster and the film are directed by Mikael Jansson.

On June 7, at the Stazione Leopolda exhibition center in Florence, Italy, as if falling into a giant camellia bush, models wearing the Chanel 2021-22 Hauleopolda workshop created by Virginie Vea walk through the winding forest path, like falling into a masterful weaving dream.

Probing into the depths of this white dream, it is the legendary advanced workshop series with a modern core. Paint, sequins, graffiti, jewelry, thread... Embroiders through the exquisite handicraft, presented a retro modern urban journey, comfortable and comfortable, giving Chanel more intelligent beauty.

Inspired by the new Chanel Haute Artisan le19M architecture, the geometric network of the exterior walls is refracted by light, and the colors of the building under the sun show a sense of shadow and perspective.

The silhouette and color of the fashion show a unique architectural sense of romance.

The le19M new Chanel Hautre Workshop is a large integrated space with a total area of more than 25,500 square meters designed by architect Rudy Ricciotti, and 19 is also one of the iconic numbers of Ms. Chanel.

The significance of this building is extraordinary, bearing Chanel's guardian heritage of exceptional craftsmanship and focus on the future.

Eleven workshops are housed in this creative triangular structure. Chanel also held the first presentation of this haute Artisan collection in the le19M building in December last year.

Exquisite craftsmanship romantically tells the story of Chanel 2021-22 Superior Workshop series, and the traces of age weaving remain in the modern city.

Embroidered tweed coats and coats, knitted miniskirts, fleece handbags, Baroque pendant necklaces, lettered waist chains, lettered pendant earrings, gold bracelets, pearl decorated two-tone heels, all belong to the Chanel 202/22 Haute Artisan collection

The most classic tweed jacket returns in a more creative way in this collection, also inspired by the gold woven yarn of the le19M architectural structure, dotted with colorful tweed tweed from this season's high-end craft workshop.

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