Inspire them to dress today's biggest stars and how their brand has become a global phenomenon.

Independent label Area has become the unlikely crown jewel of New York fashion. Founded in 2013 by two Parsons School of Design graduates -- Beckett Fogg, 32, and Piotrek Panszczyk, 34 -- Area has gained popularity for its bold crystal aesthetic and has amassed a global following, including some enviable celebrity fans. Such as Michelle Obama, Jazmine Sullivan, SZA, Katy Perry, Cardi B, and Bella Hadid.

Panszczyk said of the brand's appeal to A-listers: "If you like Area, you have a distinct personality," What's the USP? Area's eye-catching shape integrates cultural elements into the luxury charm, and its precise tailoring and seamless decoration quickly gain people's recognition.

The duo's operations center is in their Manhattan studio. We won't forget their network haute couture show in January (though not on the official calendar of Paris Fashion Week (FHCM)), which caused a stir in the industry.

"Naturally, we've evolved into a global brand," Fogg said, adding that they've been making couture for a while. "It [couture] is rooted in almost every aspect of our business."

How would you describe this Area woman? Is she the same person you were when you started?

Piotrek Panszczyk: "She has evolved, but our aesthetic has never changed. Area was never about us, it was always about our audience and finding inspiration in them."

Beckett Fogg: "[We women] are proud of our success and like to show it, it doesn't mean she's of a certain age. Our customers live all over the world and we resonate in so many different regions."

You've dressed a number of celebrities, from Solange to Cardi B and SZA. How do you work with high-profile clients, and what's your process like?

BF: "Sometimes they message us directly, which is natural. From the beginning, we have a good relationship with our customers and they always know what they want from us."

PP: "We usually start with measurements, using foam to recreate their whole body on a mannequin. Therefore, we can easily drape and make patterns. That's easy, we just need to make sure it's accurate."

Who do you like to see wearing your creations?

PP: "Naomi Campbell recently wore one of our crystal dresses. It's incredible that she's always been our reference point."

BF: "Obviously, Michelle Obama had a very highlight moment because it made a lot of women look at our brand in a different way. And then Jazmine Sullivan at the Super Bowl, that was iconic."

You set the bar very high - who do you like to see in your costume?

PP: "It's amazing to see how celebrities interpret our look, but it's equally inspiring to see people from different walks of life wearing our clothes."

BF: "Surprisingly, that was the most fun. I have an aunt who is 65 and she wore one of our shirts the other day, which was incredible."

You've dressed some of the most prominent artists in this competition - how has music inspired your designs?

PP: "To a large extent. We listen to a lot of music, and the music is incorporated into the creation, and then it is presented and abstracted. When we do a fashion show, it is equally important to engage the audience through sound. Music is such a complex medium that it can really bring a collection to life."

BF: "I think the music is very similar to a lot of our work, and they can be interpreted in a lot of different ways. It adds an extra element that makes everything more interesting."

What music is your latest collection inspired by?

PP: "For haute couture, it was [the late British musician and performance artist]Genesis P-Orridge, but in general, we really liked strong female voices."

How has the New York counterculture affected your brand? Is there anything exciting about the city's creative scene right now?

PP: "Recently, there has been a shift towards real New York creativity being able to shine and have a stage. Are those who have been

Brands that stick to their own style, like HBA, Telfar, Vaquera and Collina Strada."

What prompted you to launch haute couture last season?

PP: "It's a natural process. From the beginning, we have been committed to creating challenging and craft-focused clothing."

BF: "Presumably to give our audience a clear brand identity and to provide a platform to be recognized for what our haute couture ready-to-wear looks like."

You also proved that couture can be fun and convenient in size. Why is this important to you?

BF: "Couture should be fun - it should be enjoyable and come from passion. It is vital to show that couture should address and fit different body types. For us, haute couture is all about: tailored, bespoke, bespoke - which naturally means variety."

What advice would you give to a young person starting out in the industry?

PP: "Stick to your instincts. Especially today when young people have so much power and opportunity to work in a better fashion industry."

BF: "Make sure you have a strong support system and cultivate your own circle - constant communication and exchange is important." Your plans won't always go smoothly, which can be a good thing, so embrace that and remain flexible to adapt and respond."