What is "cool"? Today, when Z era occupies a new vision of fashion, the definition of "Cool" no longer means too sharp edges and corners, but becomes more subtle and diversified. The definition of "Cool Kids" also transcends the order of age and the limitation of The Times.

On the occasion of children's clothing brand little MO&Co. 's fifth birthday, MO&Co. Together with little MO&Co. staged a 2021 Fall/Winter fashion show in Anaya Beach, clearly presenting an age-neutral, unrestrained Cool Kids alliance, and issuing a joint declaration of "Love" and "cool" for the new generation - Love United!

The theme of this show is called Love Cool United Nations. Coolness is the fashion gene of MO&Co. And little MO&Co., while love is value and bond.

So this rare joint fashion show will be more relaxed and loving than the previous big show. Cool people of different fields and cultural backgrounds deduce 70 show shapes, expressing each person's different cool personality.

They are trying to create a "Cool Kids' age-free wardrobe."

A black heart and a giant bow tie together the collection, which is the signature signature of MO&Co. × KIMHĒKIM.

For example, eye-catching black love, by collage, shift, enlarge and other multiple techniques, jumping on oversized T-shirts and shirts... Make these "basics" in your closet look unique, fun, and personal.

The fashionable black suit on the show is in front of a concise, upright profile, and the back of a large love hollow design, symbolizing the rebellious teenage heart of a cool girl.

The huge bow made of black organza becomes a dream decoration around the waist, conveying the fashionable attitude of the girls in a dramatic fashion.

It can also be turned into hair accessories on the head, responding to the childlike wonder of the inner world of large children, and expressing the fun personality of small cool people.

These large and small bows, as if our unrestrained ideas carefully packaged, waiting for one day personally open.

The classic style of MO&Co shared by two generations, through the label of "cool" black elements and common design, realizes the connection and resonance between the two generations.

For example, those biker jackets full of rock spirit, tulle skirts, platform Cool boots, in an effortless way to add a bright personality to the size of Cool kids.

There is also a similar way to match: a love T-shirt with a layered, fluffy romantic half skirt, rigid and soft, fresh and romantic.

The show also demonstrated an error-free suit mix and match, the gray and brown plaid cropped suit, suit skirt, suit pants layers folded to wear, showing strong and flexible feminine characteristics.

It can also be disassembled and mixed with T-shirts, jeans and other items, according to your style preference.

The boundaries between fashion and children's wear are being eliminated, and the personalities of many generations of cool girls & cool kids are finding the most comfortable and free expression through fashion.

Zhang Ziyi, Qiu Tian, Chen Ran and other star friends surprise appearance at the cool United Nations show.

They come from different cultural backgrounds, breaking through the generational dimension, black and white color of MO&Co. × KIMHĒKIM fashion series connected each other. They all have the hip genes of love and cool.

In addition to the cool fashion style, the brand wants to use love to achieve the emotional resonance between the generations, with more connotation and personalized spirit of fashion pieces, aesthetic education for the new generation, and truly participate in their growth.

So, in addition to the MO&Co. × KIMHĒKIM co-branded series, Disney's Little Mermaid series was born.

This series of cartoon pattern fashion not only evokes the childhood memories of us cool kids, but also appeals to the protection of the ocean world.

Those classic and familiar cartoon pictures are presented on the fashionable parent-child clothes with digital offset printing, black and white three-dimensional embroidery, hand-made thread embroidery, beads and other technologies. They are lovely and beloved, and Chen Ran and Romeo, Qin Shupei and Alaia have already worn them.

The star guests of the big show Zhang Ziyi and Qiu Tian also wore this series, and the cartoon image of the mermaid princess was childlike, and the black leather skirt and neutral ankle boots collided with a wonderful cool shape.

Not only a fashion show is not enough, MO&Co. also prepared a creative summer carnival for this group of cool kids who dare to dream and love.

We hope to have a dialogue with youth culture in various fields such as art, music and games, and build a cool and loving lifestyle sharing alliance, so that cool girls and cool kids of different generations can enjoy it.

The sunset concert created by Modern Sky's parent-child label Modern Sky Kids "Little Strawberry" invited Leo, Bear Band and Rolling Mother to perform.

In the summer of Anaya Beach, the final guest of the Big Wave band performance, the atmosphere of the whole event pushed to the climax.

The "buy after the show" mode has also been moved offline by MO&Co., and friends who like it do not have to wait for a few months, the Pop-up Store next to the show and MO&Co. Wechat mall mini program can buy all the items of Daxiu and autumn and winter joint series.

Fashion, personality, but also feel full of love, which is why so many people like MO&Co.×little MO&Co. The reason for that.