An emerging fashion trend exclusive to "small size girls" has swept through major social media platforms, bombarding the nerves of every fashionable girl.
A series of matching rules originating from "short tight top + plaid A-word skirt" have become the aesthetic "benchmark" for girls in early summer.
Jennie, the fresh green knit shirt is half-buttoned.
Lisa, with her plaid stomach puffy puffy sleeves, has become a "famous scene" of fashion template. After being included in the "Taobao female star with the same" entry, little Red book and Douyin have also followed.
All kinds of articles labeled as "practical" have been played with tricks to try to get all kinds of girls to wear them as much as possible.
If BM style is so unsuitable for tall and slightly overweight girls, then why do we still see more and more "unsuitable" girls crazy about it?
Why are there businesses and bloggers with goods, racking their brains to provide "hold" solutions for "unsuitable" girls?
Unlike in previous years, when "fashion is disaster," this year's voices against BM wind seem to be about the abduction of the body and the serious issues of women's freedom.
- The work and faults of BM wind
The BM trend originated with Italian fashion label Brandy Melville.
The brand story comes from the virtual inspiration of an American Girl and an Italian boy who fall in love in Rome, so foreign social media described BM Style as La Girl Style - "American sweetheart".
Brandy Melville's US website poster features overexposed film textures, visible and even random particles throughout the image. Not delicate, not delicate.
Not only that, Brandy Melville rarely asks celebrities and models to carry goods for it, and even some of the early publicity posters show plain girls in short, tight tops with noticeable waist fat, and hot girls in hip skirts and denim shorts, not all of them have slender "girl legs."
Brandy Melville's vegan models have one thing in common: they're "short."
Yes, Brandy Melville's most popular slogan is "one size fits all," where all the items come in one size.
Brandy Melville has established a niche market for small-size girls in Europe and the United States, where a lot of small girls can't afford to buy their own products.
Popularity is often social currency. When small-size girls are widely praised for their slender waists, the spiritual satisfaction brought by BM wind will naturally make other normal or even large-size girls move.
In 2009, BMS entered the U.S. market with $25 tops, $15 skirts, and tank tops for as little as $5.
For the young and beautiful student party, it is definitely a cost-effective choice.
Coupled with the American aesthetic of wasp-waisted hips, BM wind soon swept the wardrobes of young American girls.But the market is big, the brand has not adjusted the "one size fits all" slogan, but to the Brandy Melville can wear thin girls assigned "body flaunting" function, and this kind of "so-called" good body girls awarded "honor" medal - BM girl.
- Fashion never changes
In 2017, the wearing of fishnet socks with ripped jeans was pushed to the forefront, and the misunderstood sexiness was saved by the European and American wind under the tough denim fabric.
However, the wind did not blow for two months, and the girls were discouraged by the problem of insufficient thin legs and the stereotype of "wind and dust". Then the voice of the crusade was vigorous, and half a year later, the short-lived fishnet stockings withdrew from the fashionable stage.
In 2018, high-saturation color electric purple on the trend stage, a domestic hip hop program to lift eyebrows thick lips European beauty makeup sent to the eyes of Chinese girls, oversize wide T-shirt just coincides with electric purple street style, plus "text tide" is surging, there is a "all villains" explosive culture.
