The reasons for the growth of Korean fashion can be found in four aspects: the diversity of the fashion industry, young designers, Korean trend and advanced shopping infrastructure.
Based on the rapid IT infrastructure and the wave of Korean culture (Hallyu), K-pop, new high quality brands created by young designers, and the fast fashion market represented by the Dongdaemun Fashion Town are all growing rapidly.
The diversity of the Korean fashion industry
What is Korean fashion? This question is difficult to answer. This is due to the diversity of the Korean fashion industry. Many men and women in Korea are interested in their fashion style when you travel to Gangnam and Hongdae.
A foreign fashion model who works in South Korea says Koreans feel open to all styles of fashion.
Dongdaemun Fashion Town is the center of this diversity.
The Dongdaemun fashion market includes fabric shops, sewing factories, and wholesale and retail shops, and tens of thousands of new products flood in every day. It is also the starting point for many well-known brands and large stores in South Korea.
This integrated fashion complex not only enables the purchase of high quality clothing at affordable prices, but also enables rapid design changes.
Young designers who have studied abroad continue to enter the Korean fashion market, creating hundreds of new brands each year, and the advantages are clear.
They know how to create new styles and release them quickly by combining their personalities with existing designs.
Most importantly, their designs are loved by bright colors and details. The terms K-fashion and K-style come from these styles.
Designer brands that have been popular in recent years, such as "Rocket Lunch," "Anderson Bell," "Love," "Stereo Vinyl," and "Wrong," are all brands that are less than 10 years old. "Adererror", "Andersson Bell" and "Stereo Vinyls" were all within 5 years.
Needless to say, the Dongdaemun Fashion Town ecosystem is a possibility. Stylenanda, the first internationally known K-fashion brand, started its business by selling Dondaemun fashion products.
Obviously, the Korean cultural wave is a reliable supporter of Korean fashion.
Korean culture (Hallyu), such as K-pop, k-cinema, theater, is spreading to the world. The fashion styles worn by South Korean celebrities in TV shows, movies and music videos have been celebrated on social media within hours.
Nowadays, Korean fashion has become one of Korean culture.Convenient shopping infrastructure
Last but not least, South Korea is known for its fast Internet infrastructure and penetration.
According to a recent study, 81% of South Korean consumers shop online, the highest among all countries.
Many excellent fashion shopping apps have been released, some of which have been hugely successful.
The online shopping environment is crucial for entering a fashion brand, as unlike existing well-known brands, which are mainly distributed in department stores and shopping malls, new street and designer brands are mainly distributed through online channels. Therefore, brands and stores can balance quality with reasonable prices.
