Every time I read Japanese magazines, I can't help but sigh, how can Japanese boys and girls be so fashionable? Even an uncle or a housewife has their own philosophy of dressing. So, how did fashion and popularity in Japan develop? What are some key words for each stage?
The exhibition "ファッション イン ジャパン 1945-2020 - Pop と Society", currently being held at the New National Museum of Art in Tokyo, is a good illustration of the "bad luck" between pop and society. It doesn't matter if you can't see the exhibition when you're not in Tokyo, CHIART has taken a detailed inventory of the highlights of the entire exhibition.
What is the relationship between time and fashion?
What are the mutual influencing factors between fashion and collectivity?
When fashion is placed in the collective, how on earth does it generate collective resonance?
When fashion is put into society, how can it create common attributes and memories that belong to a generation?
1950sIt was popular in Japan in the 1950s
After the end of World War II, Japan set off a boom in suit cutting. People use limited materials such as kimonos as basic materials for renovation and tailoring; Learning to sew suits was very popular among young women at the time. At the same time, the film industry in the late 1950s also ushered in a golden age, and fashion trends such as Zhenzhizi curly hair and Sun tribe emerged.
Machiko curls (Machiko き)
It refers to the way the heroine Machiko wraps her head in the 1950s film "Ask My Name" (Machiko き).
Solar Family (Solar Family)
The term "Sun clan" comes from the 1955 novel "Season of the Sun" by Shintaro Ishihara. In the book, the protagonist is a teenager from a wealthy family. It is also the first time that the image of "playboy" appeared in the minds of the Japanese people, and this image and living condition of bad students became a new trend in Japanese society. After this, Japan also gradually began to use "xx" to describe a certain type of people, such as: "otaku", "violent", "bamboo son" and so on.
Nagasawa Festival/Statue of female (Akakい コート) / 1950s / セツ · モードセミナー zo
Magazine launch
Having experienced wartime restrictions on freedom of speech, Japan's postwar desire to read, communicate, and express opinions can be said to be more profound. Coupled with the trend for suit tailoring at the time, magazines sprang up. In July 1946, the well-known Cultural Costume Institute also resumed the publication of "Costume Court", and people's attention to clothing continued to rise.
School Craze
The desire for beautiful clothes during the war; After the war, war widows needed to make ends meet, and women rushed to learn how to cut suits. School lectures, fashion shows, textbooks, suit-cutting magazines, reunion events, etc., all kinds of teaching methods complement each other, and set off a large-scale suit-cutting movement.
Pioneers
During this period, fashion designers have gradually entered people's vision. In addition to opening a personal suit cutting shop, but also involved in the planning and production of clothing, part-time suit cutting school teachers, magazine editors and other roles. Designers at that time could be said to be pioneers with multiple faces.
1960s
It was popular in Japan in the 60s
With the steady growth of the global economy, Japan has a growing middle class and increasing consumer demand. With the 1964 Tokyo Olympic Games as an opportunity, color television gradually entered the ordinary family. It was already possible to produce quality ready-made garments, transforming the suit from an item to be made into a commodity to be bought.
Ivy style # Miki (みゆき)
In the summer of 1964, just before the opening of the Tokyo Olympic Games, the area around the Mitsuki Street in Ginza, where the VAN brand store is located, appeared Ivy style young people, who wore strange clothes and looked like rich kids, wandering around the Mitsuki Street in Ginza with nothing to do. In the 1960s, young people began to imitate this "IVY STYLE", and in the entire history of Japanese fashion, Ivy style can even represent the entire 1960s.
The November 1965 issue of Boy Life magazine featured Hiroshi Mochizuki and Hiroshi Bushming, two artists active in the Ivy style, as models
Mini dress # Aesthetic upgrade
Influenced by the youth culture of London in the 1960s, the miniskirt became one of the elements that could not be ignored on the street. In 1967, Twiggy, the goddess of miniskirts, visited Japan, setting off a craze for miniskirts among young women. At the same time, a new value was born, and healthy skin after sun exposure was regarded as a symbol of beauty, the most representative of which was the propaganda poster of Shiseido. This change in aesthetic consciousness continued until the 1970s.
Student movement # Hippies
The late 1960s could be described as an era of global turmoil. At that time, the youth group began to deny the established values and social institutions, tracing their dissent. This wave also affected Japan, where student and social movements grew stronger. In the summer of 1967, a group of young people called hippies appeared on the streets of Shinjuku: their slightly dirty T-shirts and jeans, long hair and stubble-faced images were very striking.
