As the world's most famous fashion country, Italy has nurtured many of the world's first-line brands with a century-long history.

In the long history of Italian fashion design, there are always some classic designs that have always led the fashion trend and become the classic that is constantly emulated in the unpredictable fashion trend. The creativity of these designers is now even the soul of a brand's design.

Today we are going to talk about the classic design in the history of Italian fashion

01

Dolce&Gabbana

Sicilian style

Founded in 1985 and headquartered in Milan, Italy, the two founders, Domenico Dolce and Stefano Gabbana, have always been the source of the creation and design of the company's two brands, Dolce & Gabbana and D&G Dolce & Gabbana. He was the original proponent of a growth strategy characterized by balanced development and commitment to the core business.

Dolce&Gabbana originated in Italy, has deep roots in Italy, and is obsessed with his hometown Sicily, and the fashion shows all highlight Sicilian customs. Even the invitations had to be Sicilian. Lemon yellow envelopes, pink flowers map scarves, bright colors to the heart.

02

Fendi

fur

Armani is one of the top men's brands in Europe and even the world, in addition to operating clothing, but also design ties, glasses, scarves, leather goods, perfume and household goods, products are sold to more than 100 countries and regions in the world, is the largest sales of European fashion brand in the United States.

In 1974, Giorgio Armani and his friend Sergio Galeotti set up a joint venture under the name Giorgio Armani. In 1975, a women's line was added. It is worth mentioning that its sister Rosanna Armani is an Italian model, and she uses her influence to make Giorgio Armani attract attention.

Brand action is frequent, but also brand image reconstruction strategy. Fendi is synonymous with fur in the fashion world, but Fendi is not only fur goods, the brand has been diversified over the years. The launch of men's and women's ready-to-wear, perfume and accessories, etc., but also at the moment of environmental awareness, the launch of artificial fur.

03

Giorgio Armani

suit

Armani is one of the top men's brands in Europe and even the world, in addition to operating clothing, but also design ties, glasses, scarves, leather goods, perfume and household goods, products are sold to more than 100 countries and regions in the world, is the largest sales of European fashion brand in the United States.

In 1974, Giorgio Armani and his friend Sergio Galeotti set up a joint venture under the name Giorgio Armani. In 1975, a women's line was added. It is worth mentioning that its sister Rosanna Armani is an Italian model, and she uses her influence to make Giorgio Armani attract attention.

If Dior menswear is most suitable for male models, Ralph Lauren is the middle-aged uncle's love, then Armani is the man's final fantasy - handsome, good body, and a look at the money and culture, is the object of women's affection.

04

Gucci

Red and green stripes

In 1921, Guccio Gucci founded the Gucci brand in Florence. Gucci has always been synonymous with the perfect blend of fashion trends and "Italian creation".

Gucci creates a collection of women's/men's ready-to-wear, handbags, small leather goods, travel accessories, shoes, jewelry, timepieces, eyewear, perfumes, children's wear, and more representing classic lifestyle pieces. As one of the world's top boutique brands, it is known worldwide for its keen sense of fashion and unparalleled Italian craftsmanship.

Gucci fashion has always been high-end, luxurious, sexy famous in the world, with the "identity and wealth symbol" brand image to become the rich upper class consumption darling, has always been favored by business people, fashion without losing elegance. The classic combination of red and green is based on bars, which plays a visual buffer effect and does not produce a great impact, which has become the unique characteristics of Gucci brand.

Gucci red and green with the earliest inspiration from Christmas red and green, Santa Claus red and Christmas tree green, festive and peaceful, vivid and lively, so to bring a lot of hardcore consumers.

05

Max Mara

Camel coat

The birth of the Italian brand MaxMara began in 1951, when Achille Maramotti opened the first MaxMara in his hometown town and launched the first fashion collection: a camel coat and a pink suit.

The MaxMara Group now has 23 collections of brands. In 1983, MaxMara started franchising stores and the group's sales network covers almost the entire Italian market.

A Max Mara coat, it seems, is a timeless classic. 20, 30, 40... You can wear it till you're old. Max Mara started with a coat and has been in fashion for nearly half a century.

05

Missoni

knitwear

Among the many Italian fashion houses, Missoni is recognized as a model of knitwear. Artistic colors, good knitting techniques and flowing stripes make up Missoni's classic style.

Different combinations and matches create a colorful Missoni world, every Angle, every moment is never the same, full of surprises. The design style is noble and charming, fashion humor, playful as the main line, the main products are senior ready-to-wear, denim, dinner wear and clothing accessories.

Missoni is famous for its unique style of knitted garments. "Color + stripe + knitting" is like the basic elements in Missoni's back garden. Geometric abstract patterns and colorful lines make the knitted garments look like a three-dimensional painting on the human body. Famous for zigzag and stripe patterns, wavy designs and flame effects, unique geometric patterns, floral wool woven grain patchwork, and exquisitely expressive abstract graphics. Draw soul from nature, art, architecture and various customs and cultures and transform the combination, with a variety of colors mixed design. Excellent production, with a strong artistic appeal of the design, bright imaginative color collocation, make Missoni fashion more like a work of art.

06

Versace

Medusa pattern

Versace was founded in 1978, the brand logo is the mythical snake demon Medusa, representing a deadly attraction. Gianni Versace was shot and killed in front of his house in Miami on July 15, 1997.

Versace's design style is very distinct, and the unique avant-garde art representation makes him popular all over the world. He emphasizes happiness and sensuality, and the neckline is often opened below the waist, which antagonizes the luxury and luxury of the classical aristocratic style. At the same time, he can fully consider the comfort of wearing and the appropriate display of body shape, and always adhere to his own style while considering the needs of different people.

As an important symbol code, Medusa represents and emphasizes a deadly attraction, in fact, this is the brand of Versace to highlight and appeal to refer to. Although there are many versions of the legend of Medusa, the record of the beauty of Medusa is consistent. Medusa has a great temptation for men that is difficult to resist, and this is echoed by the Versace brand showing the incomparable beauty of Versace women. Medusa seduces people for its heart, let people look regardless of the consequences, but after the stunning and dazzling gorgeous fossilization. As a result, Medusa got the bad reputation of being an extremely ugly woman. Medusa, as the logo of Versace, seems to be a tempting metaphor for the Versace brand that is difficult to contain.

07

Valentino

Haute Couture

Valentino was founded in 1960, speaking of it, people will naturally feel the Roman aristocratic atmosphere of this name, it represents a kind of court-style luxury, high profile but hidden deep calm, since the 1960s has been Italy's national treasure brand. The standard color "Valentino Red" (Valentino Red) is used to awe people with a strong and luxurious domineering; The most elegant V-shaped evening wear is even more convincing in this pure and perfect creativity.

08

Roberto Cavalli

Animal print

If I ask you, what is the brand that makes you instantly feel luxurious and sexy? I believe many people will mention that Roberto Cavalli, the iconic fur and animal print, makes people feel like being in the natural jungle, flamboyant but not losing scale, amplifying the wild luxury to the extreme, and therefore people will never forget.

09

Ferragamo

vara

In 1979, Fiam ma Ferragamo, the eldest daughter of Salvatore Ferragamo, designed Ferragamo's classic shoe VARA. VARA's original prototype had a logoed oval metal sheet and leather bow on the front, but the shoemaker misunderstood the meaning and made the bow out of grosgrain instead. And this beautiful accident makes this shoe the most successful product in the same series.

In the kingdom of women's shoes in Italy, creativity, passion and resilience are the values of the Ferragamo family, passed down from generation to generation.

Salvatore Ferragamo's extraordinary attention to quality and detail has earned him the title of "shoe maker to the Stars."