Last month, BALENCIAGA, led by Demna Gvasalia, released a new short film series called Feel Good for Fall/Winter 2021.

Inviting a bold and radical group of young creative people, including the artist Kamilya Kuspanova who is good at video mixing, director Anton Bialas and sound designer HeeJoon Kwak, to present harmony and beauty with nature in various forms of montage and ASMR, An expression of love between people.

It captures different emotions and visions, singing birds beating waves, fleeing wild horses and antelopes, aging flowers, people hugging each other and dancing, laughing fireworks and vowing lanterns all over the sky, conveying praise for life and good hopes for the future.

Looking at BALENCIAGA's Instagram, the humorous images of young people kissing, dog selfies, and cute girls twisting are all about the fun and vitality of life in many ways. What could be more beautiful than tagging and sharing fleeting moments? BALENCIAGA is a dual presence on the social platform - a conversationalist and a sensible spectator.

The brand has gradually evolved into a symbol for young groups to pursue their ideals, and has established its own community ecology, triggering the resonance of the current social crowd, as long as it is full of love and sincere sharing, in order to truly move people.

Indeed, BALENCIAGA is now pushing deeper into the youth lifestyle category, thus continuing to consolidate the brand's unique tone from its peers in luxury fashion houses.

Demna Gvasalia era BALENCIAGA has an anti-fashion temperament: vision, faith, feeling, love become the brand appeal, although this is a bit general, but people can clearly feel the creator's attitude, and from this attitude to trigger thinking, and asa fulcrum, to spread these love and feelings.

BALENCIAGA, led by Demna Gvasalia, wants to spread more, it wants to give more to its audience.

So in BALENCIAGA's "520" selection series, these positive signals are clearly visible:
Love is a very personal thing, and the feeling of love can radiate to more, full of love is easy to resonate, from the inner expression of true feelings and value communication, related to people, into the feeling, fashion itself is also more influential.

In fact, Balenciaga has been a success for a long time, especially under Alexander Wang, until Vetements creative director Demna Gvasalia left the brand to achieve significant profit growth.

Causing vetements to plummet.

In fact, you can see a lot of vetements' style in Balenciaga. Sometimes I buy Balenciaga because I pay for vet feelings... Discrimination against the Chinese incident is just a catalyst, the brand itself has been difficult to show sustained attraction, the hot "sock shoes" or "daddy shoes", you still have the courage to wear out? Although Balenciaga tried to make "daddy shoes" an evergreen style, but I am afraid it will backfire, can not escape the fate of discount, which is completely different from Dior Homme's B01 series.

But when it comes to Balenciaga's ready-to-wear, emmm.... With the same factory as Saint Laurent, leather and jeans are of excellent quality, and suits and jackets are above average. Similar models cost slightly less than Saint Laurent, meaning that in terms of quality, Balenciaga is worth the price.

Popular items such as "Daddy shoes" have brought huge attention to the brand, which in turn has boosted ready-to-wear sales. But to calm down ah, look at these clothes objectively, you will find that there is no reason to buy...

I feel that Balenciaga has now reached a dead end, as a fashion it lacks design, to apply the logic of the fashion label, it lacks topic, how can it get people to pay for it? Of course, Balenciaga's advantage over Vetements is that it is Balenciaga.

(although I used to be a vetements fanatic to admit it) On Balenciaga's bags, the leather is poor, but the production level is OK, and there is no substitute for the style. Shoes are considered to be more conscientious in fashion brands, but the leather is still not very good, the outer sole leather is soft, not wear-resistant, and because it does not hide the thread, the suture has the possibility of wearing, so it is recommended to stick the bottom before wearing. However, Balenciaga's leather shoes have no characteristics in design, and are not very recommended to buy. As for the sneaker line, I think Balenciaga is of very good quality.

On the other hand, in recent years, major brands are producing "socks and shoes" although not Balenciaga original, but can be said to be based on Balenciaga as a design, this thing in addition to Balenciaga wear out is really easy to be regarded as a copy, so if you want to buy a pair of socks and shoes, Balenciaga is still the first choice.