In the future, KEEP will further improve the supply system of sports products in multiple dimensions of hardware and software


The annual report of Keep (03650) 2023 shows that the company is actively embracing the outdoors, improving outdoor service functions, and exploring more commercialization opportunities in the outdoors.

According to the third-party monitoring data of Taobao, as of Q1 2024, Keep's outdoor equipment and yoga clothing have increased by more than 30% year-on-year, exceeding the growth rate of the industry market.

At present, Keep has achieved a comprehensive layout centering on users' "eating, wearing and practicing", and expanded sports content and sports consumer goods to outdoor areas. In the future, KEEP will further improve the supply system of sports products in multiple dimensions of hardware and software, and bring better sports services to consumers.

Guosen Securities said that Keep will expand outdoor equipment and course content in 2023, which is expected to drive consumer goods revenue and gross profit margin under the outdoor industry boom.Inspiring youth and vitality, showing sports style -- Jimo Aoshanwei holds 2024

Jimo District Aoshan Health Education and Sports Development Service Center successfully held the 2024 primary and secondary school kindergarten spring track and field Meet in the Blue Valley Experimental School playground.

This activity aims to further promote the in-depth development of sunshine sports and comprehensively display the sports activities of kindergartens in schools of the office. Jimo District Education and Sports Bureau,

Aoshanwei Street, some affiliated schools, relevant leaders of the education and sports center, as well as all teachers and students of primary and secondary schools and kindergartens witnessed the grand event.

At the opening ceremony, the bright five-star red flag rose slowly, and the whole audience stood in awe to feel this solemn and sacred moment together. Subsequently, the military band, waist drum team, wreath team and balloon phalanx entered successively, showing the spirit of the Aoshan people's unity and courage to fight.

Zhao Gang, director of Aoshanwei Education and Sports Development Service Center, said in his opening speech that in recent years, under the correct leadership of Jimo District Education and Sports Bureau and Aoshanwei Sub-district Party Working Committee and Office,

as well as the strong support of all sectors of society, Aoshanwei education and sports have achieved leapfrog development. In particular, he mentioned that the athletes showed excellent competitive level and spiritual outlook in the current games, fully reflecting the purpose of "focusing on participation and strengthening the body."

Dong Haiyan, chief of the Physical Health Section of Jimo District Education and Sports Bureau, also spoke highly of the games. She said that Aoshanwei Street has made remarkable achievements in education and sports work in recent years, and this sports meeting has shown the in-depth development and results of school sports.

In the competition, teachers and students from Aoshan Health Center Kindergarten, White Temple Primary School, Founder Primary School, Changyuan Primary School, Dalong Primary School, Blue Valley Experimental Primary School,

Blue Valley Experimental Secondary School and other schools actively participated in the competition, showing their sports talent and youthful vitality. After intense competition, the competitions were successfully concluded and fruitful results were achieved.

The successful holding of this sports meeting not only provides a platform for teachers and students to show themselves and exercise, but also further promotes the development of Aoshan Health education and sports.

At the same time, through the form of the sports meeting, it also shows the spirit of unity and courage to fight.Invisible "Assassins" in motion: Cholinergic Urticaria | Allergy Self-help Handbook

Recently, a netizen was diagnosed with sports urticaria after he appeared all over his body rash, dizziness and chest tightness while playing basketball. In recent years, with the improvement of people's health awareness and the diversification of exercise methods,

the incidence of sports urticaria has gradually increased. Feng Xiaowei, chief dermatologist of Chengdu First People's Hospital, told reporters that this belongs to a special type of urticaria, which is often said to be a "rubella block".

Feng Xiaowei explained that sports urticaria, also known as cholinergic urticaria, is a skin disease induced by exercise, heat, emotional stress or ingestion of hot drinks. It is mainly due to the increase in body temperature, resulting in increased release of histamine and acetylcholine in the body,

which leads to the emergence of a lot of small red dots with a diameter of 1-3 mm on the skin, like the wind of the size of a needle, and may also appear angioedema and other symptoms.

In severe cases, patients may experience respiratory symptoms such as chest tightness, shortness of breath, and even allergic reactions. "The appearance of this symptom not only affects the health of the athletes, but also makes them fear and resist exercise," Feng said.

"The proportion of cholinergic urticaria is higher in young people than in other age groups, and it is mainly concentrated in young men between the ages of 10 and 30, which is when the metabolism is most vigorous and the exercise is most intense."

The disease affects 2.1 times as many men as women, Feng said. Cholinergic urticaria is a kind of disease, the specific pathogenesis is not clear at present, may be related to acetylcholine, sweat stimulation, high temperature, etc.,

among which, the most important cause is the release of acetylcholine caused by a variety of incentives. When the body is stimulated or heated up, the nervous system releases too much acetylcholine, triggering basophilic cell activity in the skin, leading to an inflammatory response, itching and erythema.

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