For a long time in the past, AC Milan was not a contender for the championship. This old powerhouse was heavily indebted and consistently ranked in the upper middle of the league. It was not until Maldini became the club's Director of Sports Strategy Development in 2018 that AC Milan officially began to move towards revival.
In recent years, not only have they regained the Serie A championship after an 11 year hiatus, but they have also signed long-term team building backbone players such as Menion, Giroud, Tonali, Tomori, and Leo. In terms of finance, they also achieved a net profit of 6.1 million in the 2022/23 season, achieving their first profit in nearly 17 years.
Redbird spent 1.2 billion euros to acquire shares in the club, but American investors needed to raise their stock prices with minimal money, so they brought the Magic Ball theory to the San Siro and went through a black shop model. Maldini, who made him highly respected, was a staunch contender for the championship, which was completely opposite to the ideas of the bosses. As a result, the former was fired, while the head coach, Pioli, was entrusted with the important task of implementing the Magic Ball policy.
But things didn't go as smoothly as expected. AC Milan ranked in the top three of Serie A this season, but the Champions League was defeated and they were knocked down by 5 points in the group of death. This achievement does not keep the players growing in value. The profit generated by Maldini is likely to be reversed this season, and the club is once again in a loss making state.
Considering the investment in the construction of the stadium and the 600 million loan for the acquisition of the club, Redbird Capital has begun to seek financing. Carlo Festa, a journalist from the renowned Italian financial media 24-hour Sun, confirmed that the Milan boss is currently in contact with Bahrain's fund to invest in AC Milan.
The intervention of new shareholders will bring huge changes to the club. The White Turban Fund has been wanting to enter the sports industry in recent years, and these acquired clubs have become one of the top teams in European football in a short period of time. Paris, with Qatar's stake, quickly became a Ligue 1 powerhouse and a regular in the Champions League. Newcastle became a fourth tier team in the Premier League in just two years.
At the same time, referring to Manchester United, the new shareholders may gain management rights in the sports business, and the Red Bird can quietly enjoy the benefits of rising stock prices as the emperor. This way, the competitive side will also abandon the magic ball theory and let the team return to the right track with the goal of competing for honor.
