Key points:

Runway ML has partnered with Getty Images to develop a new generative AI video Model, named Runway Getty Images Model (RGM), designed to serve Hollywood and the advertising industry.

RGM will provide businesses with a base model that allows them to fine-tune using their own proprietary data sets to enhance creative capabilities and provide customized video generation workflows for businesses in different fields.

The collaboration aims to push the boundaries of AI and video generation, making it easier for businesses to produce professional, engaging content that aligns with their brand positioning.

RGM is expected to be commercially available in the coming months.

ChinaZ.com, Dec. 5 (Chinaz.com) -- Runway ML's partnership with Getty Images marks an important step forward in the field of AI video.

The partnership will develop a new generative AI video Model, named Runway Getty Images Model (RGM), focused on serving the visual media industries such as Hollywood and advertising.

RGM is unique in that it will provide businesses with a foundation model that allows them to fine-tune using their own proprietary data sets.

This means not only meeting the needs of specific industries, but also enabling customized video generation workflows to enhance creative capabilities.

The announcement of the partnership highlights the targeting of key industries such as Hollywood, advertising and media, demonstrating Runway's intention to become an integral part of the world's largest visual media industry.

This also allows Runway to access data from Getty Images, the world's largest repository of paid stock and edited images, providing a new source of data for the training of its models.

Although Runway recently faced a copyright lawsuit for using its technology without consent or compensation from artists, that doesn't seem to have stopped Getty Images from working with it.

Runway recently made a major upgrade to its web-based video generation AI software application Gen-2, including new motion brush, camera motion and other features, further strengthening its leadership in the field of video generation AI.

Despite facing stiff competition from some startups, Runway still seems to stand out in this space.

Taken together, Runway ML's collaboration with Getty Images not only brings innovation to the AI video space, but also reinforces Runway's leadership position in the space.

Both the technology upgrade and the collaboration with the world's largest image library show Runway's substantial progress in its pursuit of excellence.