01.
The River Tweed
The now familiar term "Tweed" actually comes from the River Tweed, which runs along the border between England and Scotland. The woolen fabric with its interwoven texture, meanwhile, is a variation of the Scottish word "Tweel," which means "twill fabric."
The fabric is soft, strong, comfortable and wear-resistant. Through the excellent creation of craftsmen, Chanel made the original wild and rugged fabric into an eternal classic in the elegant gene of the brand, and later coupled with the evolution of fashion and language, "Tweeds" became synonymous with a suit or coat made of twill fabric.
In 1983, legendary designer Karl Lagerfeld joined Chanel and reshaped the tweed with embroidery or tassel design, which became Chanel's indelible brilliant color archive.
02.
Love inspiration
Chanel and the Duke of Westminster, 1925
The application of tweed to women's clothing began with Gabrielle Chanel, the founder of the brand. At that time, she was inseparable from the Duke of Westminster and enjoyed the vast natural scenery of Scotland.
A lover's tweed fedora, the Scottish Highlands' briar heath, moss and ferns, and colors never seen before, inspired the design pioneer's rich creativity.
03.
Trip to Scotland
For this trailer, Inez&Vinoodh went deep into the River Tweed. The delicacy of the countryside, the mysterious waters and the brick and stone arch Bridges reflected on the water are transformed into psychedelic films of the '60s through the lens of the photographer duo.
In the black and white campaign, model Vivienne Rohner dances through the foggy morning countryside, overlapping with views of the Scottish countryside.
In the psychedelic and mysterious video atmosphere, she looks like a girl returning from a '60s party, still drunk on the Twist of dance music.
04.
1960s music
Creative director Virginie Viard loves music and the '60s. This time, she brought a audio-visual enjoyment of the 1960s through the memory of Chanel's past and the prospect of the future, with the theme of twill soft cloth.
The film's soundtrack, "Don't Ever Change" by The Kinks (1965), was Virginie Viard's favorite song; Most of the music we heard on the show came from Michael Nyman, the British minimalist musician who also made his name in the 60s!
Chanel's past and modern, reminiscence and mirror view, through this new series with twill soft cloth as the theme, bring a spiritual audio-visual enjoyment.
