The show was designed to be a sweet space with a strong retro feeling. The black tweed pattern background wall, CHANEL several letters in pink, yellow, green and other candy color decoration, as if at once brought people back to the colorful world of the 1960s.
The invitation to the press conference is in line with the style of the show, created by the theme of "twill soft cloth", beautiful and gorgeous, with the Dutch photographer Inez&Vinoodh to Scotland to shoot the beautiful nature images, quite worth collecting. Many celebrity friends showed off the collector's gift boxes they received.
"We followed in Gabrielle Chanel's footsteps along the River Tweed, imagining the landscape in tweed."
01.
The twill is soft
As an eternal classic Chanel style symbol, twill soft cloth is the protagonist of this big show. In the opinion of Virginie Viard, the brand's creative director, it is the brand pioneer Gabrielle Chanel who gives the feminine charm of tweed, and she herself loves to create with this material, presenting classic elements in a contemporary way.
As a result, we saw countless heart-felt shapes made of tweed in the big show.
In addition to the large area of soft tweed pieces, Chanel in this season especially emphasized the collision of materials, cashmere, knitting and even leather and other pieces are particularly eye-catching in the show.
02.
Candy color
Virginie Viard traces the story of the brand's history, saying that Gabrielle Chanel used to walk in the Scottish countryside picking ferns and bouquets, and then handing them over to local artisans, who then created the same color twill.
These blue and purple mottled pink coats, sparkling gold wine red jackets, and yellow-green or caramelized wool woven socks are derived from the selfless gifts of nature.
In addition, the psychedelic England of the 1960s, as well as the colorful record covers of that period, also gave the collection rich color inspiration.
03.
Mod style
Virginie Viard's love of the '60s was evident throughout the collection. In addition to the sweet colors and subtle hair clips, the slim mini dresses on the model are also full of the rebellious and romantic personality of the elements of "Youthquake".
04.Heart accessory
Chanel's tweed was born out of Gabrielle Chanel's love affair with the Duke of Westminster in the 1920s. His coat becomes hers, and the romance of wearing a loved one's clothes is carried over to accessories, with necklaces, pendants, mini bags and other decorations made in the shape of hearts.
05.
Wander the moor
The whole series is full of sweet atmosphere, and the independent and slightly neutral temperament in the genes of Chanel brand has also been continued. Those loose neutral silhouette coats, black velvety trousers, knee-high stockings and rubber boots all remind people of Chanel in the Scottish wilderness nearly a hundred years ago.
