Liu Zhaobin believes that cultivating high-end brands cannot be separated from intelligent thinking and technical means.

First of all, we should pay more attention to intelligent thinking design.

The brand itself is also a product, and any high-end brand comes from design, and this design must first have advanced concepts.

We should take the customer as the core, especially to understand what the inner needs of young consumers are, so as to have a better brand spirit and brand culture.

Secondly, we should pay more attention to intelligent thinking management.

In today's intelligent era, we should pay more attention to the efficiency brought by management, do a good job in the standardized management of intelligent thinking, measurement management, inspection and testing, and bring subversive changes and upgrades to the production mode, organization mode, and management mode.

Third, we should pay more attention to intelligent thinking services. In the future, intelligent manufacturing is essentially a service industry, from research and development, logistics, sales, follow-up services, etc., many are outsourced and increasingly independent.

The chain will become longer and longer, the division of labor will become finer and finer, and the degree of socialization will become higher and higher.

Therefore, intelligent service is a future direction of development, should be people-oriented, people-oriented, promote personalization, humanization.

Finally, we should pay more attention to the dissemination of intelligent thinking.

High-end brands need design, planning, management and service, but also need effective communication, accurate communication, continuous communication and intelligent communication.

We should make full use of modern communication means to build high-end brands more accurately.

"The height of the brand depends first on the quality of the product, and only when the product is upgraded, the brand can really upgrade."

For how to cultivate high-end brands, Gao Yanmin proposed that enterprises should create a timetable, specific steps and implementation plans for cultivating high-end brands.

Intelligent manufacturing requires enterprises to invest more in research and development design, so special attention should be paid to talents, especially high-level talents, through continuous research and development innovation in the field of intelligent manufacturing to achieve technological breakthroughs, to achieve product and brand upgrading.

In order to build China's high-end brands, enterprises should not be limited to being the leader of the domestic market, but also carry out transnational layout and develop in the direction of internationalization.

In addition, to solve the social and industry pain points, this is the most effective way to cultivate high-end brands.

"Worldwide, 30 percent of people have sleep disorders. In China, the figure is 38 per cent. It's a big social problem."

Yao Jiqing also believes that in order to achieve a great brand, we must have insight into the needs of The Times and solve the major problems of society.

Close to the people's yearning for a better life, around the changes in consumer demand, social and industry pain points to develop high-end brand construction, has always been the core importance of enterprises in the process of high-quality development should be firmly grasped.