As the temperature rises in April, some fashionistas are not in a hurry to buy new lightweight clothes, but have replaced their cashmere items early.
Spring and summer can not wear cashmere, I am afraid that many people's myths. In fact, the soft, close-fitting cashmere is also perfect for the warm season.
In the American TV series Succession War, the children of the top luxury family wear luxurious cashmere all year round, relaxed and unaffected by the season and temperature.
In Blue Jasmine, Cate Blanchett stars in a character who wears a cashmere suit for her home and holidays, a habit she has developed over the years of her ladylike life.
It can be seen that cashmere, known as "diamond fiber", has been associated with a luxurious and affluent lifestyle from the beginning.
On the one hand, cashmere is soft, low-key, with a delicate luster appearance, which is in line with the "quiet luxury" taste of the leisure class; On the other hand, the unique fiber structure of cashmere material has excellent breathability, which can adjust humidity and make it light and comfortable to wear.
The COLOMBO 2024 spring/summer film, shot on Lake Horta in Piedmont, Italy, is a testament to this. The fourth generation of the family, Luigi Colombo, was inspired by the pleasant memories of enjoying long holidays here, and projected the original life of his family's old money into the design: wearing a relaxed and natural cashmere suit, relaxing in the lake, the courtyard...It seems that everyone has a new pursuit for the lifestyle of the new generation of old money: spring and summer cashmere.
Upper-class girls do not need to be too fashionable, but also need a lasting and stable elegant aesthetic, in order to complete the inheritance of family style. Which explains why cashmere is so popular with elite women, from royals to Amal Clooney and Natalia Vodianova.
First of all, cashmere feels delicate and extremely soft, which can achieve a precious wearing experience. Loro Piana's cashmere, for example, is made from the undercoat of white cashmere goats up to six months old, and is instantly wrapped in soft and secure clothing.
Peter Mayle, a British writer who specializes in elite lifestyles, also said that you can identify a cashmere product with your eyes closed just by your fingertips.
And this just meets the needs of the old money and the new rich to pay attention to their own feelings, rather than popular.
Secondly, the natural rolling characteristics of cashmere fiber make cashmere clothing have excellent resilience. No matter how crumpled it is, shake it off a few times at will, and it will slowly return to flat, minimizing the embarrassment of wrinkles.
It is also part of the leisure class's quest to "dress appropriately", allowing them to look relaxed and elegant wherever they are.
In addition, the warm luster of natural cashmere is also unmatched by other fabrics.
The great director Alfred Hitchcock, who was very particular about the clothes of his actors, insisted that Janet Leigh wear a cashmere sweater during the filming of Psycho, which is also because of this. In his opinion, the cashmere wool material presents a soft and pleasing light in the camera, understated and charming.
Over time, the new generations of top cashmere brands, such as COLOMBO, Loro Piana and Brunello Cucinelli, have continued to adhere to the finest natural materials and fabrics, and have incorporated modern technology. Ensure that cashmere, a luxury material, is comfortable and elegant in any season and on any occasion.
It is worth mentioning that the Cashmere 4.0 fabric used in the COLOMBO spring/Summer collection is also different from normal cashmere. In addition to the use of more gentle and comfortable natural rare fiber raw materials, but also into the fabric technology, developed hollow yarn extremely light wrinkle resistant; The cashmere used in summer clothing is mixed with linen and mulberry silk yarn, which is cool and clear even in summer, known as "the end of summer luxury fabrics".
Solved the "spring and summer do not wear cashmere" myth, and then talk about another misunderstanding of cashmere: old, not fashionable.
One of the most important reasons for the deep misunderstanding of cashmere is that it is always associated with the low-key and quiet dressing style of the upper class.
But as mentioned earlier, the younger generation of top cashmere brands has become the new helm, and the clothes they create for the "old and new money" continue the tradition of classic elegance, but also inject a new style of young and modern.
The Brunello Cucinelli Spring/Summer 2024 collection, for example, combines pastel shades with minimalist design, striking the right balance between elegant and casual, and combining light and soft spring cashmere pieces with effortless chic.
Another example is Erdos, the "MUSE" series of cooperation with supermodel Liu Wen, which is also proof of the "youth" of cashmere fashion.
Not only that, affected by the economic downturn and social instability, people are more yearning for the leisurely lifestyle of the upper class, prompting "old money style" and "quiet luxury style" to become the mainstream trend keywords in recent years. At the same time, cashmere, which is favored by the wealthy class, is also more widely used in the design of fashion brands.
For example, the popular Miu Miu, the knitted cardigan that is regarded as a signature piece of intellectual style, and the retro and trendy explosive Polo shirt, are made of 100% cashmere.
Also cashmere, are these clothes "old-fashioned"? They are clearly the coolest and most trendy item this spring! Even in the fashion week street photos and social media, by fashion bloggers and Gen-Z hipsters alike.
How's that？? Did you feel any better about cashmere? Not only is it a classic piece worth investing in, but it is also a fashionable piece that can be worn all year round.
