Originating in the Canadian Coast Mountains, ARC'TERYX has always been a brand that has evolved and developed in the mountains. Mountains have given Archaeopteryx the genes to specialise in the outdoors, a natural source of inspiration and testing ground for honing exceptional products in real and harsh environments. The mountain gave Archaeopteryx the awe of nature, and promoting the harmonious coexistence between man and nature, man and outdoor sports is the concept that the brand has always adhered to. The mountain is the guardian place of the brand, and it is its duty to promote the alpine culture in the earth all over the world. Archaeopteryx conveys the alpine spirit and alpine aesthetics through outdoor sports.

In 2024, Archaeopteryx continued its upward beauty, with the theme of Nangabawa, and entered the secret land of the eastern Himalayas. See the mountain is a mountain, and the mountain and the mountain are different. Nanga Bawa, with its magnificent scenery, first unveiled the first beauty of upward beauty - mountain.

This is not an easy spectacle. The snow-capped peaks are hidden in the depths of clouds all the year round, and only when a gust of wind accidentally blows away the overhanging clouds, can there be a chance to catch a glimpse of the steep and tall triangle body summit. Locals call it Nanga Bawa, and regard the mountain as a gateway to heaven, the home of the gods. Here is the legend of King Gesar, depicted in the epic as a spear piercing the sky.

Legend adds to the mystery of this mountain, in the face of Nanga Bawa, all with the awe of pilgrimage, not seeing is ordinary, seeing the mountain is the acceptance and care of the mountain, and even if "ten people nine do not meet", but also to travel thousands of miles to the sacred mountain, eager to see its true face.

The Upward Beauty Nangabawa project began with a short concept film. In a promotional video specially released by Archaeopteryx, local cultural inheritor Dan Zengyixi and athlete Wei Guangguang walk together towards the mountains. One is a cultural inheritor born in the mountains. The existence of mountains is a belief that flows in the blood and is celebrated and guarded from generation to generation. Being in awe and living with the mountains is a life custom inherited from ancient times, and it is also emotional and spiritual.

Mountains also give birth to local art forms, and in the cultural performances performed by Danyi Yixi, the dance movements and lyrics are derived from the praise and admiration for the sacred mountains. The other is a professional climber, full of passion for the vertical rock walls of the high mountains, completing the epic climbing mecca of Kawaguchi Tower Peak, becoming the first Chinese team member to complete the "Eternal Flame" route, he has been moving forward towards higher peaks and more beautiful scenery.

The vigorous development of outdoor sports and the popularization of professional outdoor concepts have expanded the mountain values of urban people. The mountain is immovable, and every time we approach it, it is not man who conquers the mountain, but the mountain who accepts man.

The baptism of the mountain makes people realize their own insignificance and respect for nature. These two perspectives, one inside and one outside, outline the unique nature and alpine culture of Nangabawa, ultimately converging into a vibrant vitality and reverence for the mountains.

In the high mountain scene surrounded by lush green forest, Danzeng Yixi brings a heroic local cultural performance, expressing the spirit and inspiration of the mountain in the art form of the mountain.

A song by singer and sound artist Zhu Zheqin, "Ask the Mountain," rises between the lofty mountains and the vast mountains, asking the mountain and asking yourself. From seeing the mountain is a mountain, to seeing the mountain is not a mountain, from the visual shock of the mountain to the emotional touch of humanity, both outward exploration and inward pursuit.

The second beauty of the beauty is shown here. The endless growth of China's alpine culture in the ground is the creation of harmonious coexistence between man and nature and spiritual resonance. Its charm comes from the mountains and makes the mountains more sacred.

High mountain scene, see the mountain respect the mountain

Archaeopteryx loved, respected and protected mountains, and told the story and culture of mountains through outdoor sports. Many continuous measures reflect the brand's reverence for the mountains, promoting the inheritance of China's mountain culture: mountain classes continue to upgrade, leading more enthusiasts to the mountains, constantly helping the healthy development of outdoor sports, so that more mountain people and Archaeopteryx and mountain culture to establish a profound connection.

CMDI (China Mountaineering Senior Training Course) is restarted to promote the safe and orderly development of climbing sports in China, and promote the professional outdoor concept through professional mountain guides; In the snow season, we promote the safety of wild snow and the cultural traditions of local ethnic groups, which originates from and gives back to the mountains, and advocate that in the process of outdoor sports, we can understand, perceive and respect the local culture, and get inspiration from it, and write new stories for the mountains from a broader perspective, and co-exist with the mountains.

Knowledge and action make us beautiful

In the Alpine dialogue sharing session organized by Archaeopteryx, Zhu Zhecqin, sound artist and founder of the "See Creation" brand, Dan Gainxi, inheritor of Archaeopteryx culture, and Xing Zheckui, mountain guide of Archaeopteryx, talked about the core theme of Archaeopteryx's fear of nature, continuous outdoor spirit and Chinese Archaeopteryx culture, and shared their respective research, observations and experiences from different perspectives.

In the mountains, people are also shaped by the mountains. Sinian Zengyi West was taught to respect the mountain with simple actions. From not speaking loudly when entering the mountain, not taking away a stone or a wood in the mountain, to praying to the mountain with artistic performances, all reflect the local residents' respect for the mountain. The magnificence of nature inspired Zhu's creation, and it also made her realize that only when humans honestly face nature can they recognize the insignificance and limitations of being born human.

High mountains nurture the feelings of equality between individuals and sentient beings, and are closely related to all things in the world. Upward is "beauty" rather than "strength". With reverence for the mountains, walking toward the mountains is for the improvement and evolution of the soul. In the outdoor sports that Xing Zhexui is engaged in, the awe of mountains is directly related to personal safety. Take the harshness of the mountain seriously, face the mountain with professional equipment and strict training, sincerely appreciate the gift of nature, and approach the mountain with the concept of environmental protection. Only with awe can we realize the beauty of mountains and achieve true self-evolution in the process of safe ascent to the mountains.

Face the mountain with awe

The sharing of the three guests reflects that upward beauty also includes individual construction of beauty, and different angles interpret the theme of "upward beauty". The Archaeopteryx, which originated from the mountains, expressed the awe of the mountains with its knowledge and deeds. The harsh and changeable natural environment and climate of the coastal mountains, so that Archaeopteryx has a deeper understanding of mountain sports, reverence for the harsh and changeable mountains, so that product design and technology in the harsh alpine environment repeatedly tested, constantly change and improve, to protect the safety of mountain sports with the ultimate outdoor products, which is the expression of Archaeopteryx's brand belief in the awe of mountains.

Archaeopteryx's inspiration and motivation came from the mountains, not only committed to promoting outdoor sports, but also focused on protecting and spreading the alpine spirit and the unique local culture of the mountains, with the will and tenacity of the mountains as inspiration, upward evolution, never stop.

The event also saw the release of the Archaeopteryx Nanga Bawa theme series. The series uses the natural wonder of the Sun as the color palette, and the unique colors of Archaeopteryx also have a unique name. The orange color is called Fino orange and represents the orange sunlight that shines on the ridge.

Spatial gray and Witten brown represent the alternating colors of mountains illuminated by daylight, while jungle green represents life and vegetation. The design is inspired by the outline of the Nanga Bawa mountains, and the sharp edges echo the shape of the Nanga Bawa's "spear piercing the sky".

And only when wearing the jacket of the original bird Nangabhawa series into the mountain, struggling to move forward in the unpredictable weather, the most special design in this series will be revealed - the Nangabhawa logo pattern hidden in the back of the hat, just as the "ten people nine do not see" Nangjiabhawa peak is not easy to appear, it is usually covered, when the climber really faces the test of nature, It is only visible when a hat is worn to protect against rain, snow or wind. This is a perfect interpretation and tribute to the characteristics of Nanga Bawa, wearing the temperament and demeanor of the mountain, and walking toward the mountain in the spirit of the mountain.

With the cloud as its screen, Nanga Bawa has remained independent for millions of years, undisturbed by foreign things. When the mountain slowly emerges from the clouds, people's awe of nature is still alive, see the mountain is a mountain, see the mountain is not a mountain, in the end, see the mountain is still a mountain. The climber's ultimate challenge is not the mountain, but the self.

Archaeopteryx 2024 went up to Nangabawa for beauty, feeling the spiritual touch of the mountains, taking the mountains as inspiration, and passing on the mountain faith of going up. The beauty of the mountain, the beauty of humanity, the beauty of the intellect, the three meanings together constitute the idea of Archaeopteryx upward beauty, and the spirit of awe of the mountain will always run through this journey to explore the beauty.