In 1996, Lew Frankfort took the position of CEO, took over Coach, and began to print "Made in China".
In 2006, Coach president and CEO Ian Bickley said in an interview with reporters: "We produce in China and send a team of Italian leather craftsmen to teach the Chinese workers, the Chinese production process has reached the level of boutique."
Burberryclosed its factory in Wales in 2007 and moved to China. The "luxury brand with British characteristics" moved its production to Shenzhen in China's Guangdong province. According to reports, Burberry in China to produce a price of 60 pounds of lapel sweatshirt, the cost can be reduced from 11 pounds to 4 pounds.
The head of the Giorgio Armani store in Beijing's Huamao Center has said that other Armani brands are manufactured or produced in China. Such as Emporio Arman, Armani Casa, AJ ArmaniJeans, A/X Armani Exchange and so on. "Production may be in Wenzhou, Suzhou and other places, but we don't know much about the specific situation, we have to ask the manufacturer." It is reported that a few years ago, Armani has selected several contract manufacturers located in Dongguan and Zhongshan to produce its products.
Armani Collezioni shop assistants in Shenzhen Yitian Holiday Plaza also said that Armani's origin is spread over a dozen countries, the design is completed in Italy, the source of raw materials is different, and the processing is completed in China.
Ermenegildo Zegna, who started with top fabrics, has also said that Zhejiang is an important source of high-end fabrics for the brand's ready-to-wear.
Most of Ralph Lauren's products are made in China, where orders reach hundreds of millions of dollars a year.
Here are some brands and their domestic foundries. 1. OEM foreign brand Ralph Lauren | ADIDAS Liz Claiborne | Calvin Klein Victorias Secrets
Foundry company Liantai (in Dongguan, Qingyuan, Jiangsu and other places have branches. Own brand: Yuantai Sportswear)
- Foreign brand DKNY | J Crew | NAUTICA Givenchy | BROOKS BROTHER Burberry Callaway
Foundry company Lianye (headquarters in Hong Kong, main processing plant in Dongguan) - OEM foreign brand Abercrombie&Fitch Lacoste | Polo Ralph Lauren Nike | Tommy Hilfiger
Esquel (headquartered in Hong Kong) has processing bases in Guangdong and Changzhou. Own brand: Pye) - OEM foreign brands in addition to Giorgio Armani Armani's many sub-brands La Perla | Max Mara | Zara
Foundry company Zhejiang Shenghong (Hangzhou. Own brand :Sun Divina Women's Wear) - ior | Versace | Chanel | Cartier | Salvatore Ferragamo | Dolce&Gabbana Bvlgari, the cooperative brand of the foreign brand group to be OEM
Foundry company Luxottica (headquartered in Italy, about 25% of the processing is completed in Dongguan. Own brand: Lens Crafters, Vogue and other eyewear brands) - BCBG, a major exporter of women's wear and suits, mainly supplies to Europe, America and Japan's clothing retail industry, including M&S | Macys | P&C | Aoki and so on
Foundry company Dayang Trands (Dalian. Own brand: TRANDS) - OEM foreign brands LVMH | Prada | ECCO | Paul Smith | Timberland | Clarks | Nike
Foundry company Xingang International (founded in Taiwan, in the 1990s set up factory in Dongguan. Private Label: Stella Luna) - OEM foreign brands Pringle | Miss Sixty | YSL | Diesel | Marc Jacobs | Ashworth
Foundry company Changjiang Garment Co., LTD. (Hong Kong listed company, in Wuxi and Guangzhou Panyu and other places have processing plants. Own brands: Ma Shilong, etc., subsidiaries have also acquired famous brands such as Ji Longxue in France) - The OEM foreign brands cooperate with ZEGNA Company to OEM many foreign high-end men's brands including Zegna. Xiameng Yijie Group (Wenzhou, a joint venture with Zegna Company).
