The brand's previous store did not have a permanent camp. Its target customer base is well matched with Panlong Tiandi's customer base, and eventually the two sides jointly explore the model of selling camping equipment, camping food and beverage while standing camp.

In order to create parent-child education for natural research, Panlong World operates in reverse: looking for natural education brands in the market, but it can't find a suitable one, so it takes a look at an online team, introduces it into the park, and incubates it into an offline physical store.

There are also equestrian venues and skateboarding venues, which are both sides to create brand scenes and Spaces. The skateboard shop introduced also has branches in Xintiandi,

but there is no experience store in green space. Now, buying skateboards, repairing skateboards, learning skateboards on the spot, the whole process from consumption to experience can be realized in Panlong World.

Tradition and modernity are intertextual

In recent years, more and more people like to be outdoors and close to nature. Based on this philosophy, Huang said, they want to create a lifestyle that "has the sky and the land."

"We don't see the neighborhood of Pandragon World as purely commercial. It's also a public space in people's lives."

Panlong Tiandi and the surrounding residential areas do not have a clear dividing line, it is difficult to distinguish between each other.

Residents walked around and came to the Panlong World, and tourists walked around and actually walked on the municipal streets. Here, even if there is no consumption, friends can sit in the porch and chat, which is part of life.

"We take the form of commercial co-creation rather than blanket rent collection." Huang Min said that if the package of rent collection, the brand is likely to no longer innovate,

how other branches do, the branch here can be copied. At present, Panlong Tiandi has detailed one-to-one communication with each merchant and adopts diversified and personalized co-creation methods.

The Nian cake in the old street of the Cross was originally operated in other ancient towns for more than ten years and is a time-honored brand.

Panlong World introduced Nian cake at the same time, designed a shop for it, from the transparent display window of pastry production to the flow line of the shop, everything is available,

Nian cake just need to "carry the bag to stay". Panlong Heaven and Earth hope that Jiangnan rice cake is presented in a modern way. Just like the international brands such as Blue Bottle on this street, they have turned the space into a Jiangnan water town.

Let the international brand close to the traditional Chinese aesthetics, let the local brand more modern and international style, the two closer to each other, put on the street, intertext with each other, presenting an interesting scene.

In addition, Yuz Art Museum, hotel, children's Fun Center, etc., and Cross Water Street are mixed with old and new. Such an open block, even if there is no shortage of Starbucks,

tea, Haagen-Dazs and other common brands along the street, but people do not come purely to buy these things, but they become supporting services when people come here for micro vacation.

Now, coincwith the operation of Panlong World for a full year, the data shows that the average daily passenger flow of more than 70,000 people, from Shanghai visitors accounted for more than 77%, in line with the expected target.

"As an urban micro-vacation project, we hope that this area can be integrated into daily life, rather than a one-time time slot." Friends get together, family go on vacation, come and visit often." Huang Min said.

Culture and performing arts to the extreme

Open-block businesses are not just popular in Shanghai.

The eastern suburb of Chengdu, formerly known as an old factory, is now popular across the country. In the Spring Festival of 2024, more than 700,000 people visited Dongjiao Memory, an increase of more than 300%,

ranking the top three in Chengdu A-class scenic spots. Just past the "May Day" two days before the holiday, the eastern suburbs memory passenger flow totaled more than 190,000 people. Among them, the daily passenger flow exceeded 100,000 people on May 2.